When Kurt Kueffner of Aveda and American Crew fame teamed up with David Raccuglia (founder of American Crew), I knew it was going to be great. Together, they’ve joined forces to create the MENSDEPT. line of grooming products and the results were fantastic.
The MENSDEPT. line is focused exclusively for men and, at the moment, it’s a very concise line consisting of one shampoo, one conditioner, and six styling products — enough to cover virtually any men’s hairstyle without offering too many choices. One complaint I have about some of the men’s lines is that they very bloated and offer way too many choices. Are you listening, American Crew and Redken for Men? I think the best approach is to keep it simple — as guys, we don’t need that many options. MENSDEPT. keeps it simple and easy to understand and I hope they keep it that way.
Read more of my review of MENSDEPT. on About.com